Communication, Marketing and Social Media
Schweizerisches Tropen- und Public Health-Institut (Swiss TPH) - Swiss Tropical and Public Health Institute (Swiss TPH) / Education & Training
13.05.2024 - 26.07.2024 Kreuzstrasse 2, 4123 Allschwil, Switzerland
Prep phase (self-directed): 13 May - 7 June 2024 Hybrid face-to-face week: 10 - 14 June 2024 Post phase (self-directed): 17 June - 26 July 2024
Application Deadline:May 6th 2024
Course Content
The course will introduce participants to social and behavioural communication and change principles, as well as to social marketing approaches in LMICs in practice. Aspects of health communication in classic media and in digital and social media will be discussed.
The course will introduce participants to social and behavioural communication and change principles, as well as to social marketing approaches in LMICs in practice. Aspects of health communication in classic media and in digital and social media will be discussed.
Target Audience
- All who (aspire to) work in the area of international cooperation for public health at all levels - (Future) leaders and managers addressing the need to link strong business management expertise and sound education in public health
- All who (aspire to) work in the area of international cooperation for public health at all levels - (Future) leaders and managers addressing the need to link strong business management expertise and sound education in public health
Qualifications
Participants with a first professional qualification have at least 2 years of professional experience and demonstrate sufficient English language skills (see Swiss TPH website)
Participants with a first professional qualification have at least 2 years of professional experience and demonstrate sufficient English language skills (see Swiss TPH website)
Notes
The course is part of the MBA International Health Management
The course is part of the MBA International Health Management
Enquiries and Registration:
Please apply via the Swiss TPH website.
This is a hybrid course. Online participation is possible, but onsite participation is encouraged.
Ms. Evelyne Brodmann
Health Professions Education, Hospital Management and Organisation, Information Technology, Leadership, Public Health
Type of degree
Certificate of completion
Certificate of completion
Education form
Distance Learning
Distance Learning
Languages
English
English
Credit Points
6 ECTS - Points
6 ECTS - Points
Fees
CHF 2.850,00
(Reduced fee for MBA-IHM students tropEd students and students enrolled in a SSPH+ professional postgraduate Master or PhD programme)
CHF 2.850,00
(Reduced fee for MBA-IHM students tropEd students and students enrolled in a SSPH+ professional postgraduate Master or PhD programme)
Organizer contact info
Kreuzstrasse 2
4123 Allschwil
Switzerland
Kreuzstrasse 2
4123 Allschwil
Switzerland
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