Social Marketing (3330.22)
Universität Zürich / Institut für Epidemiologie, Biostatistik und Prävention / Koordinationsstelle Public Health
02.03.2022 - 04.03.2022 University of Zurich, 8001 Zürich, Switzerland
Application Deadline:January 2nd 2022
Course Content
• social marketing and health communication principles
• determinants of behaviour
• audience analysis, segmentation, and co-creation
• social marketing strategies
• social marketing and health communication principles
• determinants of behaviour
• audience analysis, segmentation, and co-creation
• social marketing strategies
Learning objectives, training objectives
Vorträge • Gruppenarbeiten • Plenumsdiksussion
Vorträge • Gruppenarbeiten • Plenumsdiksussion
Target Audience
• Public health specialists, health promoters, educators, psychologists, sociologists, industry reps, physicians, and marketers • Campaign designers and evaluators • Future and current social marketers • Decision and policy makers
• Public health specialists, health promoters, educators, psychologists, sociologists, industry reps, physicians, and marketers • Campaign designers and evaluators • Future and current social marketers • Decision and policy makers
Certifications
Admittance Confirmation
Admittance Confirmation
Notes
Teaching language is English
Teaching language is English
Enquiries and Registration:
Mr. Manfred Müller
Health Promotion, Public Health, Public Health Research
Type of degree
Certificate of attendance, Certificate of completion
Certificate of attendance, Certificate of completion
Education form
Full Time
Full Time
Duration
2 Days
2 Days
Languages
German
German
Fees
CHF 1.600,00
CHF 1.600,00
Organizer contact info
Hirschengraben 84
8001 Zürich
Switzerland
Hirschengraben 84
8001 Zürich
Switzerland
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