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Social Marketing (3330.18)

Universität Zürich / Institut für Epidemiologie, Biostatistik und Prävention / Koordinationsstelle Public Health
Course Content
- Social Marketing and health communication principles
- Behavior change and communication theories
- Audience Analysis and Segmentation
- Social Marketing Strategies
- Implementation, Monitoring and Evaluation of Social Marketing
Learning objectives, training objectives
Target Audience
Public health specialists, health promoters, educators, psychologists, sociologists, industry reps, physicians, and marketers Campaign designers and evaluators Future and current social marketers Decision and policy makers
Local Organizer
Koordinationsstelle Public Health

Enquiries and Registration:

Mr. Manfred Müller
Hospital Management and Organisation, Public Health
Type of degree
MPH, Certificate of attendance
Education form
Full Time
3 Days
Credit Points
2.0 ECTS - Points
CHF 1.600,00
Organizer contact info
Hirschengraben 84
8001 Zürich
"Going International promotes access to education and training for all regardless of social, geographic and national borders."

Center of ExcellenceHelix - Forschung & Beratung WienFFG - 7. EU-RahmenprogrammÖsterreichische Gesellschaft für Public HealthSwiss Tropical and Public Health InstituteÄrztekammer für WiennewTreeCentro per la Formazione Permanente e l'Aggiornamento del Personale del Servizio Sanitario


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