06.12.2018 - 07.12.2018Sonesta Philadelphia Downtown Rittenhouse Square, 1800 Market St, 19103 Philadelphia, USA
Time: 8:00 am - 4:00 pm
Conference themes Switching drugs from prescription (Rx) to over-the-counter (OTC) status is a commercial strategy that has been growing in popularity. Successful switches are as much an art as a science, and it has become increasingly apparent that switch teams must revise their best practices in strategy, marketing, sales, clinical research, regulatory affairs, medical writing, labeling, and packaging if they are to effectively collaborate and lead an Rx product through the switch to OTC.
Professional congress organizer (PCO) Aimee Gutzler