TMW Center launches bilingual resources to advance brain development for children
The PNC Foundation today awarded a $3.3 million grant to the TMW Center for Early Learning + Public Health at the University of Chicago to launch “Any Time is 3Ts Time,” a campaign designed to empower parents with knowledge and skills to enhance their infants’ and toddlers’ cognitive development.
The grant is supported through PNC Grow Up Great®, a bilingual $500 million, multi-year initiative to help prepare children from birth to age 5 for success in school and life.
Developed by the TMW Center from early education research led by pediatric otolaryngologist Dana Suskind, MD, “Any Time is 3T’s Time” is built on the 3Ts – Tune In, Talk More and Take Turns – a simple tool that helps parents make the most of everyday interactions with their young children. The campaign will provide online and print materials to parents through a network of community partners, particularly in underserved neighborhoods. The free, easy-to-use resources on the3Ts.org will become available in early 2020 and will eventually include access to an interactive web-based 3Ts app and Spanish-language versions of the entire campaign.
“We recognized an opportunity to develop high-quality, early educational resources for families with children under age three,” said Sally McCrady, chair and president, PNC Foundation. “Now, with proven research from the TMW Center, we are able to support their effort to make new resources accessible to millions of parents and caregivers across the country.”
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