Kursinhalte
• social marketing and health communication principles
• determinants of behaviour
• audience analysis, segmentation, and co-creation
• social marketing strategies
Lernziele, Trainingsziele
Vorträge • Gruppenarbeiten • Plenumsdiksussion
Zielpublikum
• Public health specialists, health promoters, educators, psychologists, sociologists, industry reps, physicians, and marketers
• Campaign designers and evaluators
• Future and current social marketers
• Decision and policy makers
Zertifizierung
Admittance Confirmation
Anmerkungen
Teaching language is English
Herr Manfred Müller
KategorienGesundheitsförderung, Public Health, Public Health Forschung
